With the 2014 FIFA World Cup soccer taking place, the three match One Day International series that is taking place between India and Bangladesh, seems to have been pushed into the background. The ODI series is beginning on 15th June, and the broadcasters in India are showing a lack of interest in buying the rights to broadcast the ODI matches.
Gazi TV in Bangladesh own the rights for Bangladesh cricket broadcasting. The company approached two of the larger broadcasters in India, Sony Six and Star Sports in order to try and make a broadcasting deal with one of these companies. Sony Six showed no interested in buying the rights to broadcast the ODI matches since they are showing the FIFA World Cup matches. It seems that Star Sports did make an offer to telecast the three matches, however, the offer that was made was for less than Rs 5 crore, and Gazi TV, the host broadcaster, said that it was simply not a good enough offer.
The Chief Executive of Sony Six, Prasanna Krishnan, said: “There would be a lot of overlapping time between the World Cup matches and ODIs. We’ve planned a few pre-match shows for the World Cup and we could not have spared our channel for cricket.”
It seems, however, that part of the issue with telecasting the ODI matches may have to do with who is, or more accurately, who is not playing in the ODI team. MS Dhoni, Virat Kohli, Mahammed Shami, Ravichandran Ashwin, Rohit Sharma, Ravindra Jadeja, and Shikhar Dhawan will not be playing on the ODI team and will be resting this one out. While some may try to put the blame on the FIFA World Cup games, and programming surrounding these games, it seems somewhat clear that without a number of the top players, there is far less interest in the cricket matches.